Safety Comes First!

Real Adventures

Real Icons

And an output that is as unique as it gets.

I would admit I was at a wits end when I was asked 

to design a business card for a rafting camp.

After much thought and researching 

on what other camps had to offer in the country,

the path to be taken was pretty clear.

A simple yet effective card that would convey 

what the camp's strength is, 

I engaged global symbology which would be identifiable

by anyone across the globe at a mere glance.

Below is the first option that I proposed.

The card is built on a continuation of graphics from front to back, 

with the waves merging with the A of Archit.

Thus the elements are made to merge in such a way 

with the typography 

that there is a certain cohesiveness to the whole output.

It was suggested that the card be printed 

on a recycled gray hand made paper.

Following is the final Option that was decided upon

Adventure sports are an activity that involve

a great deal of safety and accountability

on the part of the organizer, 

hence adding the helmets and the life jackets

to say that yes it's an adventure but at the same time, 

they’re fully equipped to ensure your safety.

Eventually as it turns out, the rafting season had already started

and even though the card never saw the light of the day,

there still is a possibility and its still worth a share!