Monday, November 8, 2010

Safety Comes First!

Real Adventures
Real Icons
And an output that is as unique as it gets.
I would admit I was at a wits end when I was asked 
to design a business card for a rafting camp.

After much thought and researching 
on what other camps had to offer in the country,
the path to be taken was pretty clear.
A simple yet effective card that would convey 
what the camp's strength is, 
I engaged global symbology which would be identifiable
by anyone across the globe at a mere glance.

Below is the first option that I proposed.
The card is built on a continuation of graphics from front to back, 
with the waves merging with the A of Archit.
Thus the elements are made to merge in such a way 
with the typography 
that there is a certain cohesiveness to the whole output.

It was suggested that the card be printed 
on a recycled gray hand made paper.

Following is the final Option that was decided upon
Adventure sports are an activity that involve
a great deal of safety and accountability
on the part of the organizer, 
hence adding the helmets and the life jackets
to say that yes it's an adventure but at the same time, 
they’re fully equipped to ensure your safety.

Eventually as it turns out, the rafting season had already started
and even though the card never saw the light of the day,
there still is a possibility and its still worth a share!


  1. loved it ! I know where to go if I ever need a card designed :)

  2. Wow Sonal, this is some great work! :)

  3. Andy! Thanks man! Follow the blog now! :D